What Is MSRP?

Finance Paperwork with Glasses

If you’re shopping for a new car, you’re probably hearing a lot of terms thrown around with regards to price. MSRP, invoice, what does it all mean? We’ve got the answer to, “What is MSRP?” as well as a detailed breakdown of MSRP vs. invoice for Mission drivers. And once you figure out the MSRP meaning with us, you can count on Burns Motors, Ltd. to sell you a fantastic new car at a price you’ll love. Don’t forget to finance with us too!



What is MSRP? And How to Use it When Buying a New Car

The MSRP meaning isn’t all that complicated. It’s just the recommended price a dealership sells a vehicle at. Let’s investigate what an MSRP is so you can buy with confidence in Edinburg.

  • The same model will have the same MSRP across all dealerships, as the price is set by the manufacturer.
  • The MSRP is identical for each vehicle of the same model, but it’s not going to be the same across models. For instance, an SUV tends to have a higher MSRP than a sedan.
  • Car shoppers can locate the MSRP on the manufacturer or dealer website, and they can use it while negotiating for a new vehicle.

How is the MSRP Set?

  • The MSRP is a vehicle’s base price with none of the additional features or accessories on top. It’s just the entry level base price.
  • Additional features and higher trims will lead to a higher MSRP.
  • While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will sell the vehicle at.
  • Depending on what your invoice price is, the dealer may raise or lower the price you pay.
  • A popular model will generally be sold close to the MSRP while a less popular model will be sold at a discount, closer to the invoice.

MSRP vs. Invoice Price

Sometimes, you’ll hear the term “invoice price” when you’re car shopping, but what do you know about the MSRP vs. invoice price difference? This will help you when figuring out the MSRP meaning in Pharr.

  • Regarding MSRP vs. invoice, invoice refers to the amount a dealer will pay the manufacturer
  • MSRP is the “sticker price,” or the amount you pay the dealer without negotiation

You should know when comparing MSRP vs. invoice that MSRP is “suggested,” so you’ll likely have room to negotiate. Knowing the difference will help you figure out a fair negotiating price.

Burns Motors, Ltd. Can Help You Find That Car

Here at Burns Motors, Ltd., you can count on us to find you a great car at a great price. It doesn’t matter what you’re in the market for; when you’re here at our McAllen dealership, you’re in the company of experts. Contact us today to learn more!


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